Thursday, 19 January 2012

Designing of the logo in process

For our final logo design of course we decided on the circle with the letters inside it. Now here's how it all came together and how our final logo was produced...

We started sketching out the logo in different ways to see which one  we liked the best. As we can clearly see here that the bottom two designs are similar to the very first design, this is because we wanted to try and see if we could come up with any other idea for a design which is different or which includes both two designs, but of course we didn't and finally went of the round logo. At first we did want each letter to be clearly visible and stand out as a separate letter but then we thought, if we mix the letters around a little it is a way to see if the audiences pays enough attention to work out what the jumble of letters actually say. We did a lot of random drawing to see if we could come up with anything else, we jotted down anything that came into our minds for future use.


We tried adding colour to the letters and making them bolder to stand out. We made them into block letters (bubble writing) to see if that looked better. I suggested that the 'T' looked like an umbrella inside the circle so we then experimented to see if we could make anything else out of it. We annotated some of them making small notes or writing keys words to help us remember what is needed to be added or removed from the final logo design. I personally thought hat the coloured version of the logo didn't attract me all the much and so my partner agreed with me and we did not use that one. I felt as though the plain black logo had  a hint of dullness and eeriness to it as well where as the colour one would have just changed the whole mood, making it more happier and brighter. I didn't want bright, I preferred having something that was quite secretive and dark to have a stronger effect on the logo itself.

Our production name and logo

Me and my partner had worked on the production name for out film and then we started working on the logo for it. We came up with the name TZV Productions as our company name. This is because we wanted to dedicate our name to a close friend who relates to a few of the issues involved in our ideas. We have asked him questions about several things that interested us and how he dealt with them and his personal opinions on issues such as homosexuality, depression, abuse and others.

This is our original logo which we decided on. It spells out TZV within the fine dark blue, purple and light blue lines. We experimented with the thickness of the lines to see which one stands out the most and which one we personally agreed on and thought was the best for our film. 
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We thought at first that the thicker the lines of the letters the better it would stand out but then we decided that there was too much colour so we stuck to the original fine lined design. We also came up with one other design which is completely different to the ones above.
This was drawn by my partner (Jade). We both liked this one as it looked a lot more professional and the style of it stood out to us. It is constructed of a large circle, which is good because I feel that the roundness of the logo keeps everything inside it need and tidy. Then we can see carefully a 'V' which stands tall in the middle of the circle and going through the middle of that is the 'T' and crossing through both letters is the 'Z'. I feel that because all the letters are almost inside one another it makes a whole new design and the effect of its style catches my eye instantly which means it will catch our target audiences attention quickly as well. We decided to go with this logo because we were both very happy with the way the design turned out. We did not choose the initial design of just the basic lines to make 'TZV' because we thought that lines were too faint and weren't outstanding or bold enough to grab someone's attention. What I did like about that logo is how simple yet effective it could have been. To kind of show that our logo will show simplicity yet our film itself will have a gripping message behind it.



Target Audience Research Questionnaire


Questionnaire
1)      What is your name?


2)      What gender are you?
Male                 Female
3)      How old are you?
17-20     20-30      30-40      40-50      50-60      60+
4)      List some of your hobbies
     __________________________________________________________________________
     _________________________________________________________________________

Film in general
1)      How often do you watch films?   Daily     Weekly         Monthly         Yearly        Never

2)      Do you watch short films?    Yes        No

3)      How often do you go to the cinema?   Daily     Weekly     Monthly     Yearly    Never

4)      What is your favourite film genre? __________________________________________

5)      What is your favourite film? _______________________________________________

6)      What is the last film you watched? __________________________________________

7)      Did you enjoy it? _______________________________________________________

8)      If yes, why? ___________________________________________________________

9)      If no, why? ___________________________________________________________

10)   Who is your favourite actor? ______________________________________________

11)   Who is your favourite actress? ____________________________________________

12)   Who is your favourite director? ___________________________________________

13)   What is your favourite music genre? _______________________________________

14)   Who is your favourite artist? _____________________________________________

15)   How often do you listen to music? ________________________________________
Social Realism
1)      Would you watch a Social Realism film? ____________________________________

2)      If yes, why? _________________________________________________________

3)      If no, why? __________________________________________________________

4)      Do you think that Social Realism films have an effect on society?  Yes         No

5)      Why? ________________________________________________________________________________________________________________________________________________
Issues related to our film
1)      What is your sexuality?  Heterosexual         Homosexual       Bisexual       Other      Prefer not to say     

2)      What is your opinion on self harm? ___________________________________________

3)      What do you think of domestic abuse? ________________________________________

4)      What do you think of child abuse? ____________________________________________

Me and my partner handed out copies of this questionnaire which we had made ourselves to friends and family and other people we may know from all different ages groups. The questionnaire is constructed of all kinds of questions related to our film genre and the topics which our stories overview. Of course a lot of peoples opinions would be similar to others for most of the questions therefore we have asked each person to try and word their answers as differently as possible. Although the fact that a lot of the answers are quite similar to one another shows that a majority of people agree with one another on certain things. For example: 'What is your opinion on self harm' many people answered that it is wrong and should be solved or people going through it should get some help etc. 

Media and Everyday Life- David Gauntlett

During one of our Media classes we watched this video which explained and clarified how media has changed throughout the many years of its existence. Back in the days, it is believed that in order to make a film a lot of large and space consuming equipments were needed and then to be shown on Television huge broadcasting stations were required to air the media. Things have had a vast improvement as nowadays we have much smaller technology that can do a lot more. We have many different ways of broadcasting a piece of media without it needing to be aired from the large stations. Now with camcorders and phones we can make films ourselves and just simply upload them on to websites such as 'You Tube' on the internet and people can freely view them as they wish. David Gauntlett has explained the concepts of media very well throughout this video.

A mood board for each story

These are the mood boards we made for each separate story. We chose to make a different one for each story because this way we were able to label and focus on key facts that were needed so that we could make a start.

Story one; Emily and Stan:

Emily is only 19, a regular teenage girl, pretty normal, that’s what you’d think when you look at her, you would be pretty surprised if you knew what her life is really like. After Emily’s parents had gotten divorced when she was only 7, her mother soon became a heavy alcoholic and gave up on life therefore this had a negative effect on Emily’s upbringing. Her father was arrested after being charged of rape. Watching her mother move from one man to another and witnessing how badly she was treated by each one of them, both herself and her mother beaten up, abused on a daily basis, it was difficult for Emily to trust any person, let alone any man. She currently lives with her boyfriend of 3 years; she felt like she could finally trust somebody, somebody who would make her happy. She was wrong. Things started off very smoothly between Emily and Stan, he seemed like the best boyfriend ever, he was always there for her, always supporting her. This was only until he slowly began to change. Once Emily moved in with Stan she realised what he really is like. His anger was life threatening, he lost self control very easily and did things he shouldn't have done and most of all he treats Emily worse than her mother was treated. In the past year all that Emily has been through is abuse, verbal, physical and sexual abuse, but yet she still decides to stay with Stan, because he is all that she has left now and now she has discovered that she is going to have his child. After Stan finds out that Emily is pregnant, he becomes extremely angered and abuses her once again and this creates an argument between the two of them. Emily becomes upset and unknown of what do to, where to go and what is best for her unborn child... 

Story two; Jade:
Jade is only 17, but at the moment her life isn’t going as she wanted it. She’s grown up as a single child, having to live with two parents who always argue, bills, mortgage, marriage, family life, friends, everything. They will find any excuse to just argue. Her parents never got on from the beginning and somewhere along the line Jade feels the need to blame herself for it. She thinks that if she wasn’t born then maybe all these problems wouldn’t have occurred and maybe her parents wouldn’t be on the verge of getting divorced every single day. None of her ‘friends’ understand her situation all that well either, they do listen but they ignore the fact that it’s a big issue and that something should be done to help Jade and her family. Jade feels like she is alone all the time and that no one is there to truly listen and understand her problems, so she decides to lock herself in, away from the busy world, away from friends and away from any social contact, she feels like only she can understand herself. Due to loneliness she becomes dependent on things that could harm her. At the age of 13 she began to self harm herself, finding any sharp object to cut. Another problem of hers is that she is a lesbian and she is worried about how her family will come about it once they find out. What she doesn’t know is that they already have and therefore she walks into an argument which her parents have about her. She knew deep down that there are many other ways to solve her problem, councillors, doctors teachers, anyone but still she felt like this was the only way. Her parents are too caught up with their own lives and problems to notice the scars and scratches on her body, and therefore like always she is left alone, with herself as a danger.

Story three; idea one: Rabbi (forbidden love)
Rabbi, a typical 17 year old, Asian girl in a typical Asian family. She’s not a genius but she isn’t dumb either, she knows what she wants in life and her ambitions are clear and she is willing to do anything to get to where she wants. She’s that one friend that everyone thinks is always happy no matter what, the one that’s smiling non-stop and laughing endlessly. They are wrong. She may seem like the most open and free person ever but in fact inside her very own house she is restricted from doing many things. She feels trapped, like a bird inside a cage. She feels as if she cannot do anything with her own will, this is because it’s true; she in fact cannot even step outside without confirming with her parents that she isn’t going to see any boy, or going somewhere she shouldn’t. She has to show proof to her parents that she is going where she says she is and that she is going with girls only. The pressure of education and responsibilities are on her shoulders, being the only daughter in her family, the reputation and self respect of her family depends on her. Problem is, now that she has reached a respectable age, her parents feel the need to constantly pressurize her about arranged marriage, they wish to find a guy with a good earning, a house and a good family, regardless of the fact that Rabbi may not even want to get married at the moment, especially not to some guy that she doesn’t even know. Everyday she has to argue with her family to earn the right to her freedom and her life, but it gets tiring. She is sick of not being able to be with someone that she wants but instead having to be put with someone she doesn’t like. What makes things even more difficult for Rabbi is that she has fallen for a boy, not right for her, and her parents will certainly disapprove of him, because of him not being the same as them. [lover’s name ] is only 2 years older than Rabbi, he is a sophisticated young man who knows how to respect women,  he is sweet, gentle and caring with Rabbi, and he is there to support her no matter what, but they both know they cannot be together, but they just can’t leave each other yet. Rabbi wants to fight for her love but she doesn’t want to bring shame to her family name, once again she is stuck between the two biggest decisions of her life, love or family?

Story three; alternative: Imaginary Friend

Our idea for the third story had changed because we felt that our first idea was a little bit difficult to do. This story is about two characters (a girl 17 and a boy 20) each one live in two different countries. Bother characters pretty much the exact same life, both feel like they have nothing to live for any more, they both feel alone and trapped where they are. The girl lives in England and the boy lives in America. They boy is studying law and everyday he goes through different cases of divorce and watches all kinds of happy and unhappy families fall apart, this breaks him to pieces seeing how happy people can be one moment and how things can fall apart the next. The girl is still in college but she has been through a tough life, she has been through a lot of bad relationships with her family and friends which have caused her to lost faith and the ability to trust people. From a young age both characters have had an imaginary friend which they felt the closest to. the image of the friend which the boy had was a spitting image of this girl in England in real life and vice versa for the girl also. The boy one day decides it's time for a break from all these broken marriages and lost love, so he goes to England for a holiday. a few days of being in England, he is in the home town of where this girl lives always. little did they know that the 'imaginary friend' they both had been living with was in fact a real person somewhere quite close to them...

Story three; the final story: Ashley and his mother

We decided to get rid of the alternative story for number three again because we couldn't find actors who would fit the roles of our characters. We finally then thought of an idea fir a story about child abuse. This last story is about a little boy called Ashley. He is only 8 years old, his father left him and his mother when he was born and his mother (Val) became a severe alcoholic afterwards. Ashley has had to grow up so far living with his mistreating mother and her violent boyfriend. Because the boyfriend does not like children and Val is always drunk most of the time, Steve (the boyfriend) uses this as an excuse to abuse Ashley by physically tormenting him or not feeding him properly. We see the loneliness which Ashley goes through and how neglected he feels because of they way his mother behaves towards him. 

Mood board for our planning of the short film

This is the mood board me and Jade (my partner) had made nearer the beginning of our project, it includes different pictures which represent and give clues to the issues we will be portraying in our film. 

Although a lot of the issues and facts of our film has changed we have included many things from this mood board into our actual film which is why we have kept this for research purposes. 

Keywords words which related to the stories:
-Self control
-Alone
-Depression
-Being trapped
-Imaginary friend
-Lost faith
-Forbidden love
-Making a point
We have done a lot of research and taken personal experiences in hand to to then build a stronger structure for our our stories. I believe by using our personal experiences it has helped us portray the message of the stories better because we have expressed them in the ways we have viewed them ourselves. 


Deciding who our target audience would be:

(I have noticed that the dubbing is not in sync, it is quite annoying! I do apologise as this was filmed on my webcam so everything is backwards! Still I hope you enjoy the video)

An inspiring quote on the back of the 'Digital Shorts' DVD

"The UK Film Council's New Cinema Fund partners 11 strategic bodies across the UK to produce over 100 digital short films a year. The brief is simple: each film must be shot digitally, cost less that £10,000 and be less than 10 minutes in length. Digital shorts is designed to support the next generation of emerging filmmakers who are both technological and creative innovators. Digital shorts encourages the risk taking nature of film making by providing a supportive framework."